Sowelu – MATERIAL WORLD [18th Single]

February 22, 2009 at 5:03 pm (Sowelu) (, )


Sowelu’s 18th single, entitled MATERIAL WORLD, was released on 02.25.09. The title track was used as the theme song for the movie Tsumi Toka Batsu Toka.

MATERIAL WORLD sees Sowelu joining Taku for production to take her in a new direction. The song starts off with an interesting instrumental that opens up the listener’s ears to a new world. Those first few vocals reallyfit with the cold atmosphere that the song exutes and the slight desperation in her vocals is perfectly communicated to the listener. The energy picks up on the chorus as the instrumentation becomes more involved and her vocals are stronger, both making this section stand out. There is a true coolness to it that Taku really brought to life, which makes this song so enjoyable. On the second verse, there is a slight musical change as the piano becomes the central instrument. MATERIAL WORLD is one heck of a song and will definitely get stuck in the listener’s ears.

The B-side is a cover of Cyndi Lauper song, Time After Time. Much like the title track, there is a coolness and edge to the song that Sowelu really gives. Her vocals are really good and support the music perfectly. I haven’t heard the original version but I think she did a great job of bringing the energy and fun spirit.

In order to promote the single, a PV for MATERIAL WORLD was made. The video plays with the concept of light and image and Sowelu shows off her cool side and new short hair cut. The primary scene features Sowelu in another world in front of a grayish background and her solitude does reflect the atmosphere of the song. The scenes of breaking glass and the water scene near the end were great and added to the flavor of the video. Obviously, this video was thought out and it really paid off since it came out great.

Single Ranking: A –

Sowelu really surprised me with this single. She brought the sleekness to it that makes her voice really stand out. MATERIAL WORLD is a cool track that will prove to be addictive as is her cover of Cyndi Lauper’s Time After Time. It’s one solid single from her and this is the signal of many more great releases to follow if she sticks with production by m-flo’s Taku.

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