Morning Musume – 女が目立って なぜイケナイ [42nd Single]

February 12, 2010 at 11:35 pm (Morning Musume) (, )

Morning Musume’s 42nd single, entitled 女が目立って なぜイケナイ, was released on 02.10.10. The title track was used as the February ending theme song to TBS’ News Zans. This is the group’s first single without 7th generation member Kusumi Koharu, who graduated December of last year.

女が目立って なぜイケナイ is a catchy upbeat number about women standing out. The song opens up with a nice little drum beat before the song’s true instrumentation comes in, giving a flashy and ear-catching sound that will immediately interest the listener. Ai and Reina take the first verse, giving some great vocals that suit the music well. One of the catchiest parts of the entire song is when everybody sings the title, breaking up the verses and choruses. The light and fun atmospere really comes through on the choruses and it comes to a climax at the end  when they brake up one particular word into four beats and end with “my face” or “my smile” (2nd chorus). The pure instrumental section takes things in a new direction by introducing the fiddle and taking the listener for surprise. It continues the fun atmosphere from the last single and keeps up the group’s streak of consistently solid singles.

While the A-side is fun and happy, B-side 泣き出すかもしれないよ features a sorrowful atmosphere sure to tug at the listener’s heartstrings. What makes this song so much more than the average sad love song is the sleek instrumentation, a combination of soft and sweet with aggressive and ear-catching. Ai and Risa give strong emotion on the first verse, Risa in particularly sound particularly lovelorn. The chorus has everyone singing together but it’s the solo lines that really stand out, such as Ai’s ending line of singing the title. Interestingly enough, the pure instrumental sequence has a moment when it sounds quite light and almost optimistic before returning to the chorus with some powerful vocals from JunJun. Overall, it’s the perfect compliment to the A-side and definitely a song that oozes emotion.

In order to promote the single, a PV for 女が目立って なぜイケナイ was made. The video is pretty simple, featuring the girls preparing for a runway show, which they then do. This little story is intercut with dance sequences as well. Although the girls do look nice, this PV was missing that oomph factor. Easily the weakest part of the video was the dancing, which could have (and should have) been much better. The other shots were nice but they weren’t anything stellar. And of course there was the very strange moment in the middle when the name of the song just appeared from nowhere. JunJun and Risa’s wave at the end was a particularly nice touch though.

Single Ranking: A +

Morning Musume has continuously delivered fantastic singles from start to end and this is no different. Both the A-side and B-side immediately grab the listener’s ears despite having very different atmospheres. It just shows that these girls can adopt to any style with ease. With all four singles from their upcoming 10th album being stellar, hopefully the quality of the album tracks will match up.

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