Aoyama Thelma’s 7th single, entitled 忘れないよ, was released on 08.05.09. The title track was used as the theme song to Hachiko: A Dog’s Tale.
忘れないよ is a pretty slow song. The song begins with a pretty and very natural sounding instrumental before going into the first verse. Thelma sings “can I still believe in you?” and there’s a lot of emotion packed into that line so the listener instantly is curiosu about what is to come. She continues to provide smooth and sweet vocals over the music, letting the emotions flow. Unfortunately, the chorus falls flat on those expectations. Nothing really changes, neither the instrumentation or the vocal strength so it feels a little boring. It’s nice but it’s not the most engaging song and comes to be just another one of Thelma’s ballads.
On the other hand, Don’t Stop picks up the energy and shows off Thelma’s cool side. The image has a real coolness to it and Thelma’s vocals really give an attitude that sounds great. It’s reminiscent of MADONNA and it’s always confusing as to why Thelma doesn’t choose these very strong B-sides over the more uninteresting A-sides.
In order to promote the single, a PV for 忘れないよ was made. The video is nothing special, mostly featuring scenes from the film as well as Thelma in a dark place. It’s not very interesting but it fits the theme of the song nicely.
Single Ranking: B
Don’t Stop really should have been promoted to A-side status since it shows a different side of Thelma and what she can really do. It’s nice to have a certain sound but it’s getting to be old for her and she needs to switch it up on these A-sides.