Koda Kumi – Kingdom PVs

May 29, 2008 at 10:22 pm (Koda Kumi) (, )

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In order to promote Koda Kumi’s latest album, Kingdom, a PV (promotional video) was made for each song. Compiled onto the first DVD disc, all the PVs from the Kingdom era are featured to make one grand collection of videos ranging from the cute to the emotional to the fun.

The first PV is for Introduction For Kingdom. It’s relatively simple and features various images of Kumi. In order to transition between each scene, pink flower petals emerge and slowly fall, revealing Kumi in a different image. Using the color white throughout the entire video really compliments the smooth music as well. There isn’t much to say about this video but Kumi looks wonderful in it and it matches the relaxing atmosphere of the song perfectly.

Following the introduction is the PV of anytime (album version). This sweet and cute video captures the respective elements of the song perfectly. The camera serves as Kuu’s boyfriend as they spend time together doing various activities. Scenes included in this PV are of Kumi and her boyfriend driving, the two cutting each other’s hair and enjoying yogurts. Kumi also cooks for him and dresses up as a rabbit to surprise him. This video really is adorable and is a perfect visual to the song.

FREAKY is up next and really represents the theme of “girl power.” The video begins with Kumi captured by some dangerous looking men and as they seem to be interrogating her, she disappears right in front of their eyes. She reappears only to be joined by her female companions. The two groups encounter each other and then they face off. At the end, the girls win and exit the castle. Another scene from the PV features some beautiful eye makeup that resembles a butterfly. It’s a great video that captures the atmosphere set forth by the lyrics.

Following FREAKY is the PV for Under. The PV features two different scenes with Kumi. One Kumi is wearing a yellow jumpsuit as she dances on top of a roof. She does some great moves and even busts out a real split. That Kumi later performs a similar dance routine in what looks to be a tunnel. The other Kumi is adorned in black and silver as she is on a rotating platform. She looks absolutely gorgeous in these scenes and they are a nice change from the dance routines. A black tiger is also featured, which is assumed to serve as inspiration for the PV from the dark ensemble she wears to the growling and glowing yellow eyes featured at the end of the video. The PV for Under is definitely enjoyable and is one to keep watching.

This album’s storyline begins with the PV for 恋の魔法. Scenes from the PV include Kumi shopping at a store looking at earrings, cups and flowers as her admirer also shops in the same store searching for a gift for Kumi, Kumi enjoying dinner with her beloved as well as a beautiful scene of Kumi admiring her necklace outside with a gorgeous view. The lighting in that scene is great and makes a certain warmth that works with the song. The video ends with Kumi running into him and dropping her bags and it’s left to assume that he presented her with the necklace. It’s a wonderful start for the storyline and the PV works very well with the song.

秘密 comes as the second instillation of the PV storyline. The PV connects to the last one immediately by even including one of the same settings as the last one: Kumi at the same restraurant. However she isn’t smiling like last time. As the waiter gives her a glass of water, he leaves as he puts his finger to his mouth, signaling a secret. The video was done in black and white, which really augments the atmosphere of the song. The video also features Kumi in a beautiful dress surrounded by white curtains. She even tries searching for him and because she cannot find him, it breaks her heart. The PV ends with the waiter leaving Kumi a gift and makes the same secret signaling motion. She agrees as she makes the same motion and smiles, restoring her faith. The PV for this song was excellent and one of the best of the Kingdom PVs.

Taking a break from the story, the PV for 愛のうた (album version) is next. This version isn’t that different from the original but it portrays the emotional atmosphere of the song more. Scenes include Kumi seeing a man who she almost believes is her boyfriend until another woman puts her arm around him and walk past her, Kumi picking up her cell phone only to realize it was another woman getting a call from her boyfriend as well as Kumi standing with tear drop mobiles around her. The ending crying scene is a lot more powerful and really brings hom the emotions that the lyrics create. This version of the PV is a lot stronger than the single version and adding it was a nice touch.

Following is one of the most simplistic PVs on the album, MORE. She stands on a pillar, which is way up in the air and the overall look of the pillar and her outfit / hair is reminiscent of a Greek goddess. Her heart is then shot with an arrow, which is burned up. This ignites the rest of the PV as the she grows on fire and the pillar begins to break from fire as well. She then is suspended high in the air. Overall, the PV was very simple but was a good capture of the song’s atmosphere.

The storyline continues with 甘い罠. In this installment, Kumi sees her boyfriend flirting with another girl and then goes to interrupt them by getting him a drink. She then sees him flirting again so she leaves the room and her boyfriend goes after her. She confronts him and then dumps him as she throws the necklace he gave to her away. Although the song gives a dance vibe, there weren’t really any dancing scenes and that was pretty disappointing but overall it was a nice video to enjoy and continues the storyline.

愛証 has an absolutely gorgeous video that features Kumi adorned in a beautiful kimono as she wonders. The emotional presence that the video portrays matches the song perfectly. Although there isn’t much to the video, there is such a wonderful style that it makes it enjoyable to watch. This video was definitely a one to watch and it hasn’t lost any of its magic from the single release. On an interesting note, her nails are the same style from the BUT PV.

The storyline ends with the PV for あなたがしてくれたこと. As the final video in the story, Kumi reflects on her actions from the other three videos. She sits in a crystal seat and she wears a red dress that looks great visually. The letters falling from the sky was a nice touch and made a great special effect for the video. The video features scenes from the three preceding videos of the storyline to really tie the whole story together. It was a nice PV that ended the story nicely.

Wonderland is one of the strangest PVs made for Kingdom. Filmed in front of a green screen, Kumi wonders through wonderland that features dancing mushrooms and flowers. At one point, she tries to get a large pink elephant by pulling it with a rope made of candy canes as she then rides it. The video ends with Kuu chasing a rabbit as the mushrooms and the rabbit are led into the dark castle at the end of the pathway. Overall the PV was strange but definitely matched the song.

Although the song was not present on the album, the PV for Run For Your Life was included. The video features sexy Kumi and cute Kumi, both dreaming about the boys then want to be with. They both attend a party (the cute Kumi arriving later because she wanted her hair to be just right) and see their boys. Sexy Kumi immediately has the confidence to go talk to him while cute Kumi takes a while to really believe in herself and “run for her life” to go talk to him. The video ends with everyone dancing and both Kumis getting their boys. It was a cute video that went well with the song and its inclusion on the PV collection was a good idea.

A personal favorite, the PV for BUT, appears next. This video features a bunch of colors, a fun hotel and some maids. The PV opens with Kumi sleeping in a chair with her wrist tied by a chain, which she struggles to break free from. After breaking the chain, she runs to the elevator, now clothed in a rainbow fun outfit. Once the elevator doors open, a bunch of maids appear, who Kumi spend time flirting with at points throughout the video. At one point, she even kisses one of them to really make it a Kumi signature video. The PV ends with the maids making out and Kuu sleeping again in her chair. The video is definitely one of Kuu’s best and an extremely enjoyable visual representation of the amazing song.

The LAST ANGEL PV appears as the semifinal video. The video is pretty simple as it mostly features Kumi and the boys of Tohoshinki dancing in all white / silver. There is also a scene of Kumi looking outside her window to see the true Nightmare World. The video ends with a robotic ball flying at full force into Kumi’s window, which then crashes into her eye. Overall it was a nice PV but could been a little stronger.

A live performance was filmed for the PV for Black Cherry. The performance came from KODA KUMI LIVE TOUR 2007 ~BLACK CHERRY~ SPECIAL FINAL IN TOKYO DOME. Kumi and her dancers definitely work the whole pirate theme as Kuu is dressed in a sparkling blue pirate-inspired outfit along with a great hat. The performance was pretty nice as everything seemed to work together. The dark stage was lit with blue lights, which complimented Kumi’s outfit and the two worked with the large screen, which featured water to resemble an aquarium. The crowd went crazy when the breakdown part came as she did the little rap section at the end as the lighting changed to really put a focus on Kuu and her dancers. Her vocals were nice throughout to make an enjoyable performance.

PV Collection: A –

All the PVs from the Kingdom era are featured on the 1st DVD disc of the album and together they made an enjoyable viewing. All the emotions are portrayed in the set to really capture the feelings found in the songs.

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1 Comment

  1. blackmager said,

    Oh, really nice review.

    It was really interesting to see how there seems to be a storyline in here ( like you said)
    I was released at first when I heard that koda actually had a PV for ever new track on the album. That’s almost unheard of for me!
    xD

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